Some things you just trust. The Oxford English Dictionary, for one thing - you just expect everything to be right in there. The answers that pop up on a calculator screen, they're nicely reliable. And telephone directories. Strange, then, that a billboard advertisement promoting Yellow Pages contains a schoolboy error. "Hull. Home to a suspenson bridge, 13 structural engineers and the odd bungee-jumping class." I don't know about the last two and, even if those claims are right, I'd now question them. Because Hull is not home to a suspension bridge. The Humber Bridge, an image of which is used in the advert so that must be the suspension bridge being referred to, is located in Hessle. Just up the road. But not Hull. You'd think that facts would be important to a publication that is based on presenting the things. Thanks for the suggeston, Yellow Pages, but I don't think I will get more out of Hull with you.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Sunday, September 27, 2009
Monday, September 15, 2008
Tuesday, August 26, 2008
Bestial juice...
Time was when advertising phallic slabs of chocolate by getting attractive women to wrap their luscious lips around said confectionery felt like an all-time seedy televisual low. But what the heck is this all about?